Our thinking on information design
Our design philosophy is best summarized by three words: Clarity, Humanity, Integrity. All three elements complement each other, and all three are required for powerful design.
Contact us to hear more of our thoughts on the power of following the principles of good information design: or take a look at our blog: blog.threestory.com
The best information design communicates clearly with its intended audience. Cluttered design is often the result of cluttered thinking - uncertainty about what really needs to be said, or trying to say too much all at once. Instead of making sure you include all the information you can think of, try removing as much as you possibly can, until only the essential remains.
- Get to the point
- White space is your friend
- Don’t gild the lily
No matter how technology changes our world, people respond to people. Ignore the humanity in your audience and your communications become cold and forgettable. Recognize their humanity, and you have a chance of evoking an emotional response and getting to real understanding.
- Tell a story
- Put a face on it
- Be real
People who trust you are worth their weight in gold. Nothing destroys trust more quickly than the realization that perception doesn’t square with reality. If you don’t have anything worth telling the truth about, you have more important work to do than information design or marketing communications. But we’re guessing you have a story worth telling, and we’d like to help you tell it.
- Trust in your strengths
- Be consistent
- Tell it like it is